About Us
At Selma Cosmetics, our mission is clear: to empower beauty routines with clean, effective, and ethical products that support healthy skin and hair—without compromising on quality, safety, or values.
What We Stand For
As a woman-owned brand proudly made in the USA, we are committed to creating vegan, cruelty-free, non-toxic, and paraben- & sulfate-free skincare and haircare that delivers visible results you can trust. Every formula is thoughtfully developed and thoroughly tested to meet the highest standards—because we believe you deserve products that are both safe and effective.
Our Promise to You
Our customer service team is just as passionate about our products as you are. We know what goes into every formula and are here to answer any questions you may have—from ingredients to usage tips. Your satisfaction means everything to us. If you’re ever less than happy, we’ll make it right—no hassle, no stress.
Our Values in Every Product
We don’t just sell beauty—we live by our values, and you’ll feel the difference in every drop, pump, and jar.
- Integrity – We never compromise on ingredients or ethics.
- Simplicity – Clean beauty should be easy, effective, and accessible.
- Innovation – From Bakuchiol to Citrus Stem Cells, we use nature-inspired actives backed by science.
- Timeless Design – Our aesthetic is modern, minimal, and designed to elevate your shelf—and your confidence.
- Sustainability – We’re mindful of what goes into our products and how they impact you and the planet.
- Selma Cosmetics is more than a beauty brand. It’s a community, a standard, and a celebration of self-care done right.
Welcome to clean beauty. Welcome to Selma Cosmetics.