• ✨CLEAN. CONSCIOUS. CONFIDENT. EMPOWERING.
  • ✨ VEGAN. CRUELTY-FREE. NON-TOXIC. HYDRATING.
  • ✨ FEMININE. SKIN-LOVING. RESULT-DRIVEN. GLUTEN-FREE.
  • ✨CLEAN. CONSCIOUS. CONFIDENT. EMPOWERING.
  • ✨ VEGAN. CRUELTY-FREE. NON-TOXIC. HYDRATING.
  • ✨ FEMININE. SKIN-LOVING. RESULT-DRIVEN. GLUTEN-FREE.

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Pure, Powerful, Ethical

Welcome to Selma Cosmetics

At Selma Cosmetics, clean beauty is a lifestyle—empowering confidence with every drop. As a proudly woman-owned brand, we’re passionate about crafting high-performance skincare and haircare that’s gentle on your body, kind to animals, and safe for the planet. Each formula is thoughtfully developed with vegan, non-toxic ingredients—so you never have to choose between purity and performance.

Serums

Potent Ingredients. Visible Results.

Our clean serums are packed with active botanicals and powerful antioxidants to target fine lines, dullness, uneven tone, and more. Lightweight, effective, and suitable for all skin types—your skin transformation starts here.

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Nourish. Hydrate. Glow.

Discover skincare that loves your skin back. From hydrating moisturizers to glow-boosting serums, our vegan and cruelty-free formulas are designed to target concerns and reveal your healthiest, most radiant skin—naturally.

Your Daily Glow

Simple Routines. Stunning Results.

From hydrating moisturizers to powerful serums, our skincare line is made to fit effortlessly into your routine—helping you glow naturally, every single day. Because great skin should be simple and stress-free.

What Sets It Apart

A thoughtful blend of science, purity, and skin-loving ingredients for results you can see and feel.

  • Brightens and Revives Dull Skin: Infused with powerful Vitamin C, this serum helps even out skin tone and restores a healthy, luminous glow.

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    Anti-Aging Powerhouse: The advanced formula targets fine lines and wrinkles, promoting a smoother, firmer, and more youthful-looking complexion.

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    Powered by Citrus Stem Cells: Citrus-derived stem cells support natural skin regeneration, boosting elasticity and promoting a radiant, refreshed appearance.

  • 100% Vegan and Cruelty-Free: Ethically crafted with no animal testing—ever. Fully vegan and made with compassion in mind.

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    Clean and Conscious Ingredients: Formulated without parabens, sulfates, silicones, or gluten—just skin-loving ingredients you can trust.

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    Gentle Yet Effective for All Skin Types: Hypoallergenic and non-irritating, making it a safe and effective choice even for sensitive skin.

Gentle Praise From Satisfied Clients

★★★★★
The Vitamin C CC Serum is a game changer! My skin looks brighter and feels so smooth. I love that...
— Jessica M.
★★★★★
Finally found a hair mask that works! The Hydration Boost Hair Mask made my hair so soft and healthy after...
— Amanda R.
★★★★★
The Daily Hydrating Moisturizer is light, absorbs quickly, and keeps my skin glowing all day. So glad I discovered Selma!
— Nina L.
★★★★★
Clean ingredients, amazing results. The Bakuchiol Serum gives my skin such a smooth texture—without irritation!
— Sophie T.

Frequently Asked Questions

What makes Selma Cosmetics products different?

Our products are proudly woman-owned, made in the USA, and crafted with vegan, cruelty-free, non-toxic, paraben-free, and sulfate-free ingredients. We combine purity with performance to deliver clean, effective skincare and haircare.

Are your products suitable for all skin types?

Yes! Our formulas are designed to be gentle and effective for all skin types, including sensitive, dry, oily, and combination skin.

Do you test your products on animals?

Absolutely not. Selma Cosmetics is 100% cruelty-free. We never test on animals, and none of our ingredients are derived from animals.

Are your products free from parabens and sulfates?

Yes! All Selma Cosmetics products are formulated without parabens, sulfates, and other harmful chemicals.

Do you offer discounts or promotions?

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